India is smiling 9% less every year

Research shows that Indians are smiling 9% less every year, and Baskin Robbins is coming in to save the day.

A campaign that turns smiling into a rewarding, shared experience positioning Baskin Robbins as a brand that actively brings happiness back into people’s daily routines.
Through smile-detecting installations, flavor-matching interactions, pop-up activations, and digital experiences, the campaign transforms malls, campuses, and workplaces into joyful touchpoints that encourage people to pause, smile, and celebrate life colorfully.