If a man in India had simply said, “Hey, we should be free,” and everyone agreed, he would have remained just Mohandas.

But because people disagreed, and he had to fight for the idea he became known as Mahatma Gandhi.

That thought shaped how I see creativity. Great ideas aren’t born from agreement they’re built through resistance, persistence, and belief.

I’m a designer, but more than that, I’m someone who enjoys building concepts, the thinking behind the work, the meaning behind the visuals, the reason something exists in the first place. I’m far more interested in creating ideas that stand for something than executing visuals that simply look good.

Someone once told me to be stupid in everything you do because common sense is overrated, and more importantly, it’s common. The worst that could happen is people might laugh, call it weird, or share it around. But they will remember it and look forward to it.

Absurdity is memorable.

And memorability is power.

That’s why I try to include something unexpected in my work. something that makes people pause, think, and stay curious.

Because in the end, design isn’t just about making things look good.

It’s about making things matter.